Empirical evidence for a sociality factor in relationship marketing orientation scale in the Nigerian banking sector

European Journal of Social Sciences

Volumn 27, Issue 1, 2011, Pages 104-112

  Olotu, Olafemi A ^a   Maclayton, Darego W ^b   Ahiauzu, Augustine I ^b  

^a UNIVERSITY OF AGRICULTURE   (Nigeria)

^b RIVERS STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Nigeria)

Author keywords

Business performance; Measurement scale; Nigerian banking sector; Port harcourt; Qualitative analysis; Relationship marketing orientation; Sociality

Indexed keywords

EID: 83655183004     PISSN: None     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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