Color-emotion associations in the pharmaceutical industry: Understanding universal and local themes

Color Research and Application

Volumn 37, Issue 1, 2012, Pages 59-71

  Lechner, Anat ^a   Simonoff, Jeffrey S ^a   Harrington, Leslie ^b  

^a NEW YORK UNIVERSITY   (United States)

^b Color Association of the United States ^*  (United States)

Author keywords

brand attributes; color language; emotions; global inquiry; pharmaceuticals

Indexed keywords

BRAND ATTRIBUTES; BRAND DESIGN; COLOR LANGUAGE; COLOR LANGUAGES; COLOR PREFERENCES; DECISION MAKERS; DESIGN DECISIONS; EMOTIONS; FILM COATINGS; GLOBAL BRANDS; GLOBAL INQUIRY; GLOBAL MARKET; GLOBAL-LOCAL; PHARMACEUTICAL COMPANY; PHARMACEUTICAL INDUSTRY; PRODUCT MARKETING;

DECISION MAKING; DRUG PRODUCTS; INDUSTRY; INTERNATIONAL TRADE; MARKETING; PRODUCT DESIGN; SURVEYS;

COLOR;

EID: 83655163856     PISSN: 03612317     EISSN: 15206378     Source Type: Journal    
DOI: 10.1002/col.20643     Document Type: Article

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