Competitive strategy for open source software

Marketing Science

Volumn 30, Issue 6, 2011, Pages 1066-1078

  Kumar, Vineet ^a   Gordon, Brett R ^b   Srinivasan, Kannan ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Game theory; Open source software; Product strategy; Signaling

Indexed keywords

EID: 83455200302     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0669     Document Type: Article

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