Strategic marketing planning for opportunity exploitation in young entrepreneurial companies

International Journal of Entrepreneurial Venturing

Volumn 1, Issue 1, 2009, Pages 88-107

  Sager, Bernadette ^a   Dowling, Michael ^a  

^a UNIVERSITY OF REGENSBURG   (Germany)

Author keywords

Entrepreneurship; Opportunity; SMP; Strategic marketing planning

Indexed keywords

EID: 82755178343     PISSN: 17425360     EISSN: 17425379     Source Type: Journal    
DOI: 10.1504/IJEV.2009.023822     Document Type: Article

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