UK political marketing: A question of leadership?

Global Political Marketing

Volumn , Issue , 2009, Pages 113-127

  Lees Marshment, Jennifer ^a   Pettitt, Robin T ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 82255188701     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203869338     Document Type: Chapter

References (38)

1. Ashcroft, M. A. (2005) Smell the Coffee:A Wake-Up Call for the Conservative Party, London:CGI Europe.
2. Barber, M. (2007) An Instruction to Deliver, London:Politicos.
3. Bartle, J. and Griffiths, D. (eds) (2001) Political Communications Transformed:From Morrison to Mandelson, Houndmills, UK; New York:Palgrave.
4. Bowler, S. and Farrell, D. M. (eds) (1992) Electoral Strategies and Political Marketing, Basingstoke, UK:Macmillan.
5. Butler, D. and Kavanagh, D. (2005) The British General Election of 2005, New York:Palgrave Macmillan.
6. Childs, S. (2006) 'Political Parties and Party Systems', in P. Dunleavy, R. Heffernan, P. Cowley and C. Hay (eds) Developments in British Politics, Basingstoke, UK; New York:Palgrave Macmillan.
7. Corner, J. and Pels, D. (eds) (2003) Media and the Restyling of Politics, London; Thousand Oaks, CA:Sage.
8. Lees-Marshment, J. (2001) Political Marketing and British Political Parties, Manchester:Manchester University Press.
9. Lees-Marshment, J. (2004) The Political Marketing Revolution:Transforming the Government of the UK, Manchester:Manchester University Press.
10. Lees-Marshment (2005) 'The Marketing Campaign:The British General Election of 2005', special issue of the Journal of Marketing Management, 9/10.
11. Lees-Marshment, J. (2008) Political Marketing and British Political Parties, 2nd edition, Manchester:Manchester University Press.
12. Lilleker, D., Jackson, N. and Scullion, R. (eds) (2006) The Marketing of Political Parties:Political Marketing and the 2005 British General Election, Manchester:Manchester University Press.
13. Lilleker, D. and Lees-Marshment, J. (eds) (2005) Political Marketing:A Comparative Perspective, Manchester:Manchester University Press.
14. Lilleker, D. and Negrine, R. (2004) 'Not Big Brand Names But Corner Shops:Marketing Politics to a Disengaged Electorate', Journal of Political Marketing, 2(1):55-74.
15. Lilleker, D. and Scullion, R. (2008) 'Introduction', in D. Lilleker and R. Scullion (eds) Voters or Consumers:Imagining the Contemporary Electorate, Newcastle, UK:Cambridge Scholars Publishing. [1-11]
16. McNair, B. (2005) Introduction to Political Communication, New York:Routledge.
17. Needham, C. (2003) Citizen-Consumers:New Labour's Marketplace Democracy, London:Catalyst.
18. Ormrod, R. P. (2006) 'A Critique of the Lees-Marshment Market-Oriented Party Model', Politics, 26(2):110-118.
19. Pettitt, R. T. (2006) 'Rebellion by the Seaside:How Single Member Plurality has Affected Dissent at the Labour Party Conference', Representation, 42(4):289-301.
20. Promise (2005) 'Reconnecting the Prime Minister,' Company paper, Promise UK. Available at:www.promisecorp.com (accessed 15 January 2008).
21. Rudd, C. (2005) 'Marketing the Message or the Messenger? The New Zealand Labour Party, 1990-2003', in D. Lilleker and J. Lees-Marshment (eds) Political Marketing:A Comparative Perspective, Manchester:Manchester University Press.
22. Scammell, M. (2001) 'The Media and Media Management', in A. Seldon (ed.) The Blair Effect:The Blair Government 1997-2001, London:Little Brown.
23. Scammell, M. (2003) 'Citizen consumers:Towards a New Marketing of Politics?' in J. Corner and D. Pels (eds) Media and the Restyling of Politics, London; Thousand Oaks, CA:Sage. [117-136]
24. Scammell, M. (2008) 'Brand Blair:Marketing Politics in the Consumer Age,' in D. Lilleker and R. Scullion (eds) Voters or Consumers:Imagining the Contemporary Electorate, Newcastle, UK:Cambridge Scholars Publishing. [97-113]
25. Seawright, D. (2005) 'On a low road:The 2005 Conservative Campaign', Journal of Marketing Management, 21(9-10):943-957.
26. Seymour-Ure, C. (2002) 'New Labour and the Media', in A. King (ed.) Britain at the Polls, Chatham, NJ:Chatham House. [117-42]
27. Thompson, K. (ed.) (2005) British Social Attitudes-The 21st Report:Continuity and Change over Two Decades, London; Thousand Oaks, CA:Sage Publications.
28. Wring, D. (2005) 'The Labour Campaign', in P. Norris and C. Wlezien (eds) Britain Votes 2005, Oxford:Oxford University Press. [56-68].
29. Campbell, Alastair (2005) interviewed by Jennifer Lees-Marshment, 6 October.
30. Conservative staff 1 (2007) interviewed by Jennifer Lees-Marshment, September.
31. Conservative staff 2 (2007) interviewed by Jennifer Lees-Marshment, September.
32. Conservative staff 3 (2007) interviewed by Jennifer Lees-Marshment, September.
33. Gould, Phillip (2007) interviewed by Jennifer Lees-Marshment.
34. Harris, Will (2004) and (2006) interviewed by Jennifer Lees-Marshment.
35. Karia, Kamlesh (2004) Labour Political development project manager interviewed by Jennifer Lees-Marshment, 19 August, Labour headquarters.
36. Labour MP (2007) interviewed by Jennifer Lees-Marshment, September.
37. Senior Conservative Staff Strategy (2005) interviewed by Jennifer Lees-Marshment, January.
38. Sparrow, Nick (2007) ICM pollster interviewed by Jennifer Lees-Marshment.