Learning web analytics: A tool for strategic communication

Public Relations Review

Volumn 37, Issue 5, 2011, Pages 536-543

  Kent, Michael L ^a   Carr, Bryan J ^a   Husted, Rebekah A ^a   Pop, Rebeca A ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Google Analytics; Internet; New technology; Pedagogy; Public relations

Indexed keywords

EID: 81255135918     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.09.011     Document Type: Article

References (3)

1. Phippen A., Sheppard L., Furnell S. A practical evaluation of web analytics. Internet Research 2004, 14(4):284-293.
2. Scalzi, J. (2011). Mastering One's Own Domain, and No, This is Not a Seinfeld Reference. http://whatever.scalzi.com/2011/06/29.
3. Tufte E.R. Beautiful evidence 2006, Graphics Press LLC, Cheshire, CT.