Discovering optimal tourist market mixes

Journal of Travel Research

Volumn 50, Issue 6, 2011, Pages 602-614

  Chen, Ming Hsiang ^a   Jang, SooCheong ^b   Peng, Yu Jun ^c  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b PURDUE UNIVERSITY   (United States)

^c Chia Yi City Health Bureau   (Taiwan)

Author keywords

efficient frontier; international tourism demand; Japanese tourism industry; optimal market mix; portfolio theory; tourism marketing

Indexed keywords

DEMAND ANALYSIS; ECONOMIC CONDITIONS; GROWTH RATE; INTERNATIONAL TOURISM; MARKETING; NUMERICAL MODEL; TOURISM MARKET;

JAPAN;

EID: 80455178657     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510385464     Document Type: Article

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