A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach

Expert Systems with Applications

Volumn 39, Issue 3, 2012, Pages 3731-3739

  Dao, Tuan Hung ^a   Jeong, Seung Ryul ^a   Ahn, Hyunchul ^a  

^a Kookmin University   (South Korea)

Author keywords

Collaborative filtering; Context awareness; Genetic algorithm; Location based advertising; Recommendation model

Indexed keywords

ACCURATE PREDICTION; ARTIFICIAL INTELLIGENCE TECHNIQUES; COLLABORATIVE FILTERING; CONTEXT-AWARE; CONTEXT-AWARENESS; EMPIRICAL TEST; INFORMATION OVERLOADS; INTERACTION CONTEXT; LOCATION-BASED ADVERTISING; MOBILE USERS; PERSONAL PREFERENCES; REAL WORLD DATA; RECOMMENDATION MODEL;

ARTIFICIAL INTELLIGENCE; GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS; MARKETING;

GENETIC ALGORITHMS;

EID: 80255126180     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.09.070     Document Type: Article

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