Definitions of place branding-working towards a resolution

Place Branding and Public Diplomacy

Volumn 6, Issue 1, 2010, Pages 1-10

  Anholt, Simon ^a  

^a NONE

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EID: 77952620344     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.3     Document Type: Review

References (5)

1. American Marketing Association Dictionary, see http://www.marketingpower. com/-layouts/Dictionary.aspx.
2. Anholt, S. (1998) Nation brands of the twenty-first century. Journal of Brand Management 5 (6): 395-406.
3. Kotler, P., Haider, D. H. and Rein, I. (1993) Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: The Free Press.
4. Papadopoulos, N. (2004) Place branding: Evolution, meaning and implications. Place Branding 1 (1): 36-49.
5. Wodehouse, P. G. (1917) Jeeves and the hard-boiled egg. The Strand Magazine, London.