Digital user segmentation and privacy concerns

Journal of Direct, Data and Digital Marketing Practice

Volumn 13, Issue 2, 2011, Pages 156-165

  Bughin, Jacques ^a  

^a MCKINSEY AND COMPANY   (United States)

Author keywords

conjoint; online; privacy

Indexed keywords

EID: 80155123636     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2011.28     Document Type: Article

References (13)

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