An approach to modeling customer preference uncertainty by applying bootstrap to choice-based conjoint analysis data

Proceedings of the ASME Design Engineering Technical Conference

Volumn 6, Issue , 2010, Pages 205-212

  Razu, Swithin S ^a   Takai, Shun ^a  

^a Missouri University of Science and Technology   (United States)

Author keywords

Bootstrap; Choice based conjoint analysis; Customer preferences; Market share; Uncertainty modeling

Indexed keywords

BOOTSTRAP; CONJOINT ANALYSIS; CUSTOMER PREFERENCES; MARKET SHARE; UNCERTAINTY MODELING;

COMMERCE; COMPETITION; CUSTOMER SATISFACTION; DESIGN; MANUFACTURE; PRODUCT DEVELOPMENT; SALES; STATISTICAL METHODS;

UNCERTAINTY ANALYSIS;

EID: 80054987678     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2010-28231     Document Type: Conference Paper

References (25)

1. Ulrich, K. T., and Eppinger, S. D., 2008, Product Design and Development, McGraw-Hill Higher Education, Boston, MA.
2. Currim, I. S., and Sarin, R. K., 1984, "A Comparitive Evaluation of Multivariate Consumer Preference Models," Management Science, 30, pp. 543-560.
3. Li, H., and Azarm, S., 2000, "Product Design Selection Under Uncertainty and with Competitive Advantage," Journal of Mechanical Design, 122, pp. 411-418.
4. Li, H., and Azarm, S., 2002, "An Approach for Product Line Design Selection Under Uncertainty and Competition," Journal of Mechanical Design, 124, pp. 385-392.
5. Williams, N., Azarm, S., and Kannan, P. K., 2008, "Engineering Product Design Optimization for Retail Channel Acceptance," Journal of Mechanical Design, 130, pp. 1-10.
6. Wassenaar, H. J., and Chen, W., 2003, "An Approach to Decision-Based Design with Discrete Choice Analysis for Demand Modeling," Journal of Mechanical Design, 125, pp. 490-497.
7. Wassenaar, H. J., Chen, W., Cheng, J., and Sudjianto, A., 2005, "Enhancing Discrete Choice Demand Modeling for Decision-based Design," Journal of Mechanical Design, 127, pp. 514-523.
8. Michalek, J. J., Ceryan, O., Papalambros, P. Y., and Koren, Y., 2006, "Balancing Marketing and Manufacturing Objectives in Product Line Design," Journal of Mechanical Design, 128, pp. 1196-1204.
9. Shiau, C. N., and Michalek, J. J., 2009a, "Should Designers Worry About Market Systems?" Journal of Mechanical Design, 131, pp. 1-9.
10. Shiau, C. N., and Michalek, J. J., 2009b, "Optimal Product Design Under Price Competition," Journal of Mechanical Design, 131, pp. 1-10.
11. Green, P. E., and Wind, Y., 1975, "New Way to Measure Consumers' Judgments," Harvard Business Review, pp.107-117.
12. Srinivasan. V., and Schocker, A. D., 1973, "LINMAP (Version 2): A FORTRAN 4 Computer Program for Analyzing Ordinal Preference Judgments Via Linear Programming Techniques and for Conjoint Measurement," Journal of Marketing Research, 14, pp. 101-103.
13. Kruskal, J. B., 1965, "Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data." Journal of the Royal Statistical Society Series B, 27, pp. 251-63.
14. Carroll, J. D., 1972, "Individual Differences and Multidimensional Scaling in Multidimensional Scaling: Theory and Applications in Behavioral Sciences," Shepard, R. N., et al., eds., New York.
15. McFadden, D., 1974, "Conditional Logit Analysis of Qualitative Choice Behavior," Frontiers on Econometrics. Academic Press, New York, pp. 105-421.
16. Louviere, J. J., and George, W., 1983, "Design and Analysis of Simulated Consumer Choice on Allocation Experiments: An Approach Based on Aggregate Data," Journal of Marketing Research, pp. 350-367.
17. Rao, V. R., Winter, F. W., 1978, "Application of the Multivariate Probit Model for Market Segmentation and Product Design," Journal of Marketing Research, 15, pp. 361-368.
18. Efron, B., and Tibshirani, R., 1993, An Introduction to the Bootstrap, Chapman and Hall, New York, NY.
19. Green, P. E., Carmone, F. J., and Vankudre, P., 1984, "Bootstrapped Confidence Intervals for Conjoint-based Choice Simulators," Proceedings of the 1984 Winter Educators Conference of the American Marketing Association.
20. Howard A. R., 1970, "Decision analysis: Perspectives on inference, decision, and experimentation," In: Proceedings of the IEEE, 58(5), pp. 632-643 .
21. Lattin, J.,Carroll, J. D., and Green, P. E., 2003, Analyzing Multivariate Data, Brooks/Cole Thomson learning, CA USA.
22. Pearson, E. S., and Tukey, J. W., 1965, "Approximate Means and Standard Deviations Based on Distances Between Percentage Points of Frequency Curves," Biometrika, 52(3,4), pp. 533-546.
23. Smith, J. E., 1993, "Moment Methods for Decision Analysis," Management Science, 39(3), pp. 340-358.
24. Choi, S.C., Desarbo W,S., 1993, "Game theoretic derivations of competitive strategies in conjoint analysis," Marketing Letters, 4(4), pp. 337-348
25. Green P, E., and Krieger, A, M., 1997, "Using conjoint analysis to view competitive interaction through the customer's eyes," In: Wharton on Dynamic Competitive Strategy, Day, G, S., Reibstein, D, J., Gunther, R, E., (eds) John Wiley, New York