Paying for Prominence

Economic Journal

Volumn 121, Issue 556, 2011, Pages

  Armstrong, Mark ^a   Zhou, Jidong ^b  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; CONSUMPTION BEHAVIOR; MARKET; PRICE DYNAMICS; RETAILING;

EID: 80054941918     PISSN: 00130133     EISSN: 14680297     Source Type: Journal    
DOI: 10.1111/j.1468-0297.2011.02469.x     Document Type: Article

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