Learning to use design thinking tools for successful innovation

Strategy and Leadership

Volumn 39, Issue 5, 2011, Pages 13-19

  Liedtka, Jeanne ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Assumption testing; Business formation; Co creation; Customer empathy; Innovation; Journey mapping; New business model; Rapid prototypes

Indexed keywords

EID: 80054740676     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571111161480     Document Type: Article

References (5)

1. See Leavy, B. (2010) "Design thinking - a new mental model of value innovation, Strategy & Leadership, Vol. 38, No. 3: pp. 5-14
2. Martin, R. (2010) Design thinking: achieving insights via the "knowledge funnel", Strategy & Leadership, Vol. 38, No. 2: pp. 37-41
3. Leavy, B. (2011) "Roger Martin explores three big ideas: customer capitalism, integrative thinking and design thinking" Strategy & Leadership, Vol. 39, No. 4: pp. 19-26.
4. Jeff is a real manager, and his case was part of a research study on growth leadership by Jeanne Liedtka, Bob Rosen, and Robert Wiltbank, reported in their book, The Catalyst: How You Can Lead Extraordinary Growth, (2009), New York: Crown.
5. The case of "George" is a composite based on several different managers that the author has worked with