Roger Martin explores three big ideas: Customer capitalism, integrative thinking and design thinking

Strategy and Leadership

Volumn 39, Issue 4, 2011, Pages 19-26

  Leavy, Brian ^a  

^a NONE

Author keywords

Abductive logic; Business model innovation; Corporate social responsibility; Customer capitalism; Customer satisfaction; Design thinking; Executive decision making; Expectations market; Integrative thinking; Personal knowledge system; Shareholder value maximization; Strategy development

Indexed keywords

EID: 79959824617     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571111147369     Document Type: Article

References (0)