'Don't mention obesity': Contradictions and tensions in the UK Change4Life health promotion campaign

Journal of Health Psychology

Volumn 16, Issue 8, 2011, Pages 1151-1164

  Piggin, Joe ^a   Lee, Jessica ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Change4Life; health promotion; obesity; policy; semiotics

Indexed keywords

ARTICLE; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; MALE; OBESITY; POLICY; SEMANTICS; SOCIAL MARKETING; UNITED KINGDOM;

COMMUNICATION; GREAT BRITAIN; HEALTH PROMOTION; HUMANS; MALE; OBESITY; ORGANIZATIONAL POLICY; SEMANTICS; SOCIAL MARKETING;

EID: 80054720151     PISSN: 13591053     EISSN: 14617277     Source Type: Journal    
DOI: 10.1177/1359105311401771     Document Type: Article

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