The informativeness of on-line advertising

International Journal of Industrial Organization

Volumn 29, Issue 6, 2011, Pages 668-677

  Taylor, Greg ^a,b  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Advertising; Cheap talk; Obfuscation; Performance based pricing

Indexed keywords

CHEAP TALK; FEE STRUCTURE; INFORMATION TRANSMISSION; INFORMATIVENESS; MARKET POWER; OBFUSCATION; ONLINE ADVERTISING; PERFORMANCE-BASED PRICING;

MARKETING;

EID: 80054692847     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2011.03.001     Document Type: Article

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