Persuasion by design: The state of expertise on visual influence tactics

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 3-15

  Malkewitz, Keven ^a   Wright, Peter ^b   Friestad, Marian ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053596616     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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