Ethics and value in customer co-production

Marketing Theory

Volumn 11, Issue 3, 2011, Pages 261-278

  Arvidsson, Adam ^a  

^a UNIVERSITY OF MILAN   (Italy)

Author keywords

brand; commons; customer co production; ethics; information economy; value

Indexed keywords

EID: 80053497320     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593111408176     Document Type: Article

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