Comparing the content of televised service commercials for professional and nonprofessional services

Journal of Professional Services Marketing

Volumn 16, Issue 2, 1998, Pages 113-127

  Turley, L W ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053042273     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v16n02_06     Document Type: Article

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