Service marketing: Image, branding, and competition

Business Horizons

Volumn 32, Issue 1, 1989, Pages 13-18

  Onkvisit, Sak ^a   Shaw, John J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38249023203     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/0007-6813(89)90018-9     Document Type: Article

References (11)

1. Big Ideas in Services Marketing
2. Service Business is People Dealing with Other People
3. No Settlement Seen in ‘Gold Card’ Lawsuit
4. A New Marketing Blitz in the War of the Plastic Cards
5. A New Marketing Blitz in the War of the Plastic Cards
6. Cost and Competition in Bank Credit Cards
7. Profiling Visa and MasterCard Holders An Overview of Changes-1973 to 1984 and Some Thoughts for Future Research
8. Confronting Intangibility: A Practical Approach
9. Guidelines for the Advertising of Services
10. Correspondence Analysis: A New Tool for Image Studies
11. Service Positioning through Structural Change