A process model of small and medium enterprise sponsorship of regional sport tourism events

Journal of Vacation Marketing

Volumn 14, Issue 3, 2008, Pages 253-266

  Lamont, Matthew ^a   Dowell, Ron ^b  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

^b NONE

Author keywords

event sponsorship; regional tourism; sponsorship; sport tourism

Indexed keywords

EID: 80052418791     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766708090586     Document Type: Article

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