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Volumn 88, Issue 2, 2011, Pages 416-428

Commentary: Interviews and focus groups as critical and cultural methods

Author keywords

[No Author keywords available]

Indexed keywords

ASSESSMENT METHOD; CULTURE; MASS MEDIA; QUALITATIVE ANALYSIS;

EID: 80052214616     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769901108800211     Document Type: Review
Times cited : (43)

References (60)
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    • The received history of interviews and focus groups as tools of marketing usually begins with Robert Merton and Paul Lazarsfeld, as described
    • The received history of interviews and focus groups as tools of marketing usually begins with Robert Merton and Paul Lazarsfeld, as described in
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    • For a discussion of some of these issues
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