Using focus groups to conduct business communication research

Journal of Business Communication

Volumn 41, Issue 4, 2004, Pages 402-410

  Hartman, Jackie ^a  

^a Veterinary Dentistry and Oral Surgery   (United States)

Author keywords

Communication; Culture; Focus groups; Protocol; Qualitative research

Indexed keywords

EID: 47949121534     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/0021943604267775     Document Type: Article

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