Why searchers switch: Understanding and predicting engine switching rationales

SIGIR'11 - Proceedings of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2011, Pages 335-344

  Guo, Qi ^a   White, Ryen W ^b   Zhang, Yunqiao ^b   Anderson, Blake ^b   Dumais, Susan T ^b  

^a EMORY UNIVERSITY   (United States)

^b MICROSOFT   (United States)

Author keywords

Predicting switching rationales; Search engine switching

Indexed keywords

FORECASTING; SEARCH ENGINES;

ACCURATE PREDICTION; BEHAVIORAL CONSISTENCY; CLIENT SIDES; ENGINE SWITCHING; POSTERIORI; PREDICTING SWITCHING RATIONALES; SEARCH BEHAVIOR; THIRD PARTIES;

SWITCHING;

EID: 80052121059     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2009916.2009964     Document Type: Conference Paper

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