Unshakable loyalty in the food sector: Sustainable customer retention. Empirical study of organic food consumers in Germany;Unerschütterliche Treue im Lebensmittelsektor: Nachhaltige Kundenbindung. Eine empirische Studie zum Kaufverhalten deutscher Kunden von Bio-Produkten

Journal fur Verbraucherschutz und Lebensmittelsicherheit

Volumn 6, Issue 3, 2011, Pages 359-365

  Wettstein, Nadine ^a   Hanf, Jon H ^b   Burggraf, Christine ^a  

^a LEIBNIZ INSTITUTE OF AGRICULTURAL DEVELOPMENT IN TRANSITION ECONOMIES IAMO   (Germany)

^b UNIVERSITY OF APPLIED SCIENCES   (Germany)

Author keywords

Food sector; Organic food dealer; Regular consumers; True loyalty

Indexed keywords

EID: 80051930074     PISSN: 16615751     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00003-011-0668-5     Document Type: Article

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