SCOPUS 정보 검색 플랫폼

Volumn 30, Issue 4, 2011, Pages 586-594

Applying a dynamic model of consumer choice to guide brand development at Jetstar airways

Author keywords

Airlines; Bayesian estimation; Consumer choice; Marketing strategy; Service management

Indexed keywords

EID: 80051622777 PISSN: 07322399 EISSN: 1526548X Source Type: Journal
DOI: 10.1287/mksc.1100.0619 Document Type: Article

Times cited : (10)

References (11)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.