No customer left behind: A distribution-free bayesian approach to accounting for missing xs in marketing models

Marketing Science

Volumn 30, Issue 4, 2011, Pages 717-736

  Qian, Yi ^a   Xie, Hui ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

CRM; Hierarchical Bayesian; Individual marketing; Marketing mix variable; MCMC; Missing covariates

Indexed keywords

EID: 80051622450     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0648     Document Type: Article

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