In-memory analytics-strategies for real-time CRM

Journal of Database Marketing and Customer Strategy Management

Volumn 18, Issue 2, 2011, Pages 129-136

  Acker, Olaf ^a   Gröne, Florian ^a   Blockus, Adrian ^a   Bange, Carsten ^b  

^a Booz and Company GmbH   (Germany)

^b Business Application Research Center (BARC)   (Germany)

Author keywords

CRM; customer analytics; database; in memory

Indexed keywords

EID: 79960936982     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2011.11     Document Type: Article

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