Online customers, digital marketing: The CMO-CIO connection

Journal of Direct, Data and Digital Marketing Practice

Volumn 11, Issue 3, 2010, Pages 219-221

  Peterson, Michael ^a   Koch, Volkmar ^a   Gröne, Florian ^a   Vo, Hong Tuan Kiet ^a  

^a BOOZ ALLEN HAMILTON   (United States)

Author keywords

CRM; Internet; IT architecture; Marketing; Online; Web 2.0

Indexed keywords

EID: 77149148432     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2009.33     Document Type: Article

References (1)

1. Moeller, L. H., Landry, E. C. and Kinni, T. (2009) The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Profitability, and ROI, McGraw-Hill, New York.