Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP

Journal of Industrial Engineering and Management

Volumn 4, Issue 2, 2011, Pages 361-386

  Kabir, Golam ^a   Hasin, M Ahsan Akhtar ^a  

^a BANGLADESH UNIVERSITY OF ENGINEERING AND TECHNOLOGY   (Bangladesh)

Author keywords

Fuzzy AHP; MCDM; Mobile commerce; Success factors

Indexed keywords

ACCESS SERVICE; ANALYTIC HIERARCHICAL PROCESS; ASSESSMENT MODELS; BANGLADESH; BUSINESS MANAGERS; COMPARATIVE STUDIES; CONSUMER SURVEY; CONTENT QUALITIES; DATA COLLECTION; DESIGN/METHODOLOGY/APPROACH; EVALUATION METHOD; FUZZY AHP; INTEGRATED APPROACH; INTERNET USERS; LITERATURE REVIEWS; MARKET TENDENCIES; MCDM; MOBILE COMMERCE; MOBILE INTERNET; MOBILITY FACTORS; ONLINE QUESTIONNAIRE; PAIR-WISE COMPARISON; PERSONALIZATIONS; RESEARCH LIMITATIONS; STRUCTURED ANALYSIS; SUCCESS FACTORS; SYSTEM QUALITY; UBIQUITOUS ENVIRONMENTS; USER SATISFACTION; USERS' PERCEPTION;

CUSTOMER SATISFACTION; DECISION MAKING; ELECTRONIC COMMERCE; HIERARCHICAL SYSTEMS; INFORMATION TECHNOLOGY; INTERNET; MANAGERS; RATING; RESEARCH; SURVEYS; TELECOMMUNICATION NETWORKS;

SALES;

EID: 79960449358     PISSN: 20138423     EISSN: 20130953     Source Type: Journal    
DOI: 10.3926/jiem.2011.v4n2.p361-386     Document Type: Review

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