Fuzzy MCDM for evaluating the e-commerce strategy

International Journal of Computer Applications in Technology

Volumn 19, Issue 1, 2004, Pages 12-22

  Chiu, Yi Chia ^a   Shyu, Joseph Z ^a   Tzeng, Gwo Hshiung ^a  

^a CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

AHP; E commerce strategy; Fuzzy MCDM

Indexed keywords

DECISION MAKING; FUZZY SETS; INTERNET; MARKETING; MATHEMATICAL MODELS;

E-COMMERCE STRATEGY; FUZZY MULTIPLE CRITERIA DECISION MAKING;

ELECTRONIC COMMERCE;

EID: 0344255706     PISSN: 09528091     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJCAT.2004.003656     Document Type: Article

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