Binomial real option pricing for restaurant menu analysis

Cornell Hospitality Quarterly

Volumn 52, Issue 3, 2011, Pages 273-282

  Yang, Chih Yun ^a   Chang, Te Yi ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

asset pricing; food and food service; operations management; pricing

Indexed keywords

EID: 79960297813     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965511410054     Document Type: Article

References (16)

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