The effect of loss leader pricing on restaurant menus' product portfolio analysis

Journal of Foodservice Business Research

Volumn 9, Issue 1, 2007, Pages 21-38

  Cohen, Eli ^a   Ghiselli, Richard ^b   Schwartz, Zvi ^c  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b PURDUE UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Loss leader pricing; Menu product portfolio analysis; Restaurant profitability

Indexed keywords

EID: 33947729304     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v09n01_03     Document Type: Article

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