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Volumn 9, Issue 5, 2008, Pages 704-716

Shifts in newspaper advertising expenditures and their implications for the future of newspapers

Author keywords

Advertising; Business models; Newspapers; Trends

Indexed keywords


EID: 79960272105     PISSN: 1461670X     EISSN: 14699699     Source Type: Journal    
DOI: 10.1080/14616700802207649     Document Type: Article
Times cited : (63)

References (17)
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    • Relative Constancy of Advertising Spending: a cross-national examination of advertising expenditures and their determinants
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    • Chang, B.-H.1    Chan-Olmsted, S.M.2
  • 5
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    • Jones, J.P.1
  • 7
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    • Effects of Recessions on Advertising Expenditures: an exploratory study of economic downturns in nine developed nations
    • Picard, Robert G., 2001 “Effects of Recessions on Advertising Expenditures:an exploratory study of economic downturns in nine developed nations”, Journal of Media Economics 14 (1), pp. 1–14.
    • (2001) Journal of Media Economics , vol.14 , Issue.1 , pp. 1-14
    • Picard, R.G.1
  • 8
    • 0345340320 scopus 로고    scopus 로고
    • US Newspaper Ad Revenue Shows Consistent Growth
    • Picard, Robert G., 2002 “US Newspaper Ad Revenue Shows Consistent Growth”, Newspaper Research Journal 23 (4), pp. 21–33.
    • (2002) Newspaper Research Journal , vol.23 , Issue.4 , pp. 21-33
    • Picard, R.G.1
  • 9
    • 65949091649 scopus 로고    scopus 로고
    • Cash Cows or Entrecôte: publishing companies and new technologies
    • Picard, Robert G., 2003 “Cash Cows or Entrecôte:publishing companies and new technologies”, Trends in Communication 11 (2), pp. 127–36.
    • (2003) Trends in Communication , vol.11 , Issue.2 , pp. 127-136
    • Picard, R.G.1
  • 10
    • 78649870822 scopus 로고    scopus 로고
    • Capital Crisis in the Profitable Newspaper Industry
    • Picard, Robert G., 2006 “Capital Crisis in the Profitable Newspaper Industry”, Nieman Reports 60 (4), pp. 10–12.
    • (2006) Nieman Reports , vol.60 , Issue.4 , pp. 10-12
    • Picard, R.G.1
  • 14
    • 33745303122 scopus 로고
    • A Model for Predicting Advertising Expenditures: an inter-industry comparison
    • Swerdlow, Robert A., and Blessios, V.I., 1993 “A Model for Predicting Advertising Expenditures:an inter-industry comparison”, International Journal of Advertising 12 (2), pp. 143–53.
    • (1993) International Journal of Advertising , vol.12 , Issue.2 , pp. 143-153
    • Swerdlow, R.A.1    Blessios, V.I.2
  • 16
    • 85007874555 scopus 로고    scopus 로고
    • Shaping the Future of the Newspaper Strategy Report 1(3)
    • World Association Of Newspapers 2002 “Internet Strategies for Newspapers Revisited”, Shaping the Future of the Newspaper Strategy Report 1(3), http://www.futureofthe newspaper.com.
    • (2002) Internet Strategies for Newspapers Revisited
  • 17
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    • Shaping the Future of the Newspaper Strategy Report 4(3)
    • World Association Of Newspapers 2005 “Classified Models Revisited”, Shaping the Future of the Newspaper Strategy Report 4(3), http://www.futureofthe newspaper.com.
    • (2005) Classified Models Revisited


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.