Intention to upload video content on the internet: The role of social norms and ego-involvement

Computers in Human Behavior

Volumn 27, Issue 5, 2011, Pages 1996-2004

  Park, Namkee ^a   Jung, Younbo ^b   Lee, Kwan Min ^c,d  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^d Sungkyunkwan University   (South Korea)

Author keywords

Descriptive norm; Ego involvement; Injunctive norm; Subjective norm; Uploading videos

Indexed keywords

DESCRIPTIVE NORM; EGO-INVOLVEMENT; INJUNCTIVE NORM; SUBJECTIVE NORM; UPLOADING VIDEOS;

BEHAVIORAL RESEARCH; STUDENTS;

VIDEO RECORDING;

EID: 79960235581     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.05.006     Document Type: Conference Paper

References (64)

1. I. Ajzen Attitudes 1988 Open University Press personality and behavior. Milton-Keynes, UK
2. I. Ajzen The theory of planned behavior Organizational Behavior and Human Decision Processes 50 1991 179 211
3. Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations. < http://www.people.umass.edu/aizen/pdf/tpb. measurement.pdf. >Retrieved 23.12.08.
4. I. Ajzen, and M. Fishbein Understanding attitudes and predicting social behavior 1980 Prentice-Hall Englewood Cliffs, NJ
5. C.J. Armitage, and M. Conner Efficacy of the theory of planned behavior: A meta-analytic review British Journal of Social Psychology 40 2001 471 499 (Pubitemid 33597358)
6. H.-S. Bae Entertainment-education and recruitment of cornea donors: The role of emotion and issue involvement Journal of Health Communication 13 1 2008 20 36 (Pubitemid 351315427)
7. H.-S. Bae, and S. Kang The influence of viewing an entertainment- education program on cornea donation intention: A test of the theory of planned behavior Health Communication 23 2008 87 95
8. A. Bandura Self-efficacy: The exercise of control 1997 Freeman New York
9. P.M. Bentler Comparative fit indexes in structural models Psychological Bulletin 107 1988 238 246
10. E.M. Bodaken, and K.K. Sereno Counterattitudinal advocacy, ego-involvement, and persuasive effect Western Speech Communication 40 1976 236 248
11. K.A. Bollen Structural equations with latent variables 1989 Wiley New York
12. M. Bresnahan, S.Y. Lee, S.W. Smith, S. Shearman, R. Nebashi, and C.Y. Park A theory of planned behavior study of college students' intention to register as organ donors in Japan, Korea, and the United States Health Communication 21 3 2007 201 211
13. M.W. Browne, and R. Cudeck Alternative ways of assessing model fit K.A. Bollen, J.S. Long, Testing structural equation models 1993 Sage Newbury Park, CA 136 162
14. S.C. Burke, and S.L. Snyder YouTube: An innovative learning resource for college health education courses International Electronic Journal of Health Education 11 2008 39 46
15. B.M. Byrne Structural equation modeling with LISREL, PRELIS, and SIMPLIS: Basic concepts applications, and programming 1998 Lawrence Erlbaum Associates Mahwah, NJ
16. M. Castells Communication, power and counter-power in the network society International Journal of Communication 1 2007 238 266
17. H. Cho Theoretical intersections among social influences, beliefs, and intentions in the context of 3G mobile services in Singapore: Decomposing perceived critical mass and subjective norms Journal of Communication 61 2 2011 283 306
18. H. Cho, M. Chen, and S. Chung Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia Journal of the American Society for Information Science and Technology 61 6 2010 1198 1212
19. R.B. Cialdini Crafting normative messages to protect the environment Current Directions in Psychological Science 12 4 2003 105 109 (Pubitemid 37089301)
20. R.B. Cialdini Descriptive social norms as underappreciated sources of social control Psychometrika 72 2 2007 263 268
21. R.B. Cialdini, R.R. Reno, and C.A. Kallgren A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places Journal of Personality and Social Psychology 58 1991 1015 1026
22. M. Conner, and C.J. Armitage Extending the theory of planned behavior: A review and avenues for future research Journal of Applied Social Psychology 28 1998 1429 1464
23. M. Conner, R. Warren, S. Close, and P. Sparks Alcohol consumption and the theory of planned behavior: An examination of the cognitive mediation of past behavior Journal of Applied Social Psychology 29 1999 1676 1704
24. V.O. Dunleavy An examination of descriptive and injunctive norm influence on intention to get drunk Communication Quarterly 56 4 2008 468 487
25. A.H. Eagly, and S. Chaiken The psychology of attitude 1993 Harcourt Brace Jovanovich College Publishers Orlando, FL
26. R.H. Fazio On the power and functionality of attitudes: The role of attitude accessibility A.R. Pratkanis, S.J. Breckler, A.G. Greenwald, Attitude structure and function 1989 Lawrence Erlbaum Associates Hillsdale, NJ 361 382
27. M. Fishbein, and I. Ajzen Belief, attitude, intention and behavior: An introduction to theory and research 1975 Addison-Wesley Reading, MA
28. V. Gueorguieva Voters, MySpace, and YouTube: The impact of alternative communication channels on the 2006 election cycle and beyond Social Science Computer Review 26 3 2008 288 300
29. P. Haridakis, and G. Hanson Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection Journal of Broadcasting & Electronic Media 53 2 2009 317 335
30. S.S. Ho, W. Lee, and S.S. Hameed Muslim surfers on the Internet: Using the theory of planned behaviour to examine the factors influencing engagement in online religious activities New Media & Society 10 1 2008 93 113
31. C.-L. Hsu, and J.C.-C. Lin Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation Information & Management 45 2008 65 74 (Pubitemid 351172634)
32. M.-H. Hsu, C.-H. Yen, C.-M. Chiu, and C.-M. Chang A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior International Journal of Human-Computer Studies 64 2006 889 904 (Pubitemid 43996890)
33. B.T. Johnson, and A.H. Eagly The effects of involvement on persuasion: A meta-analysis Psychological Bulletin 106 1989 290 314
34. M. Katz, and C. Shapiro Network externalities, competition, and compatibility American Economic Review 75 3 1985 424 440
35. Lange, P.G. (2007). Publicly private and privately public: Social networking on YouTube. Journal of Computer-Mediated Communication, 13(1). < http://jcmc.indiana.edu/vol13/issue1/lange.html. >Retrieved 23.07.08.
36. M.K. Lapinski, and F.J. Boster Modeling the ego-defensive function of attitudes Communication Monographs 68 2001 314 324
37. M.K. Lapinski, and R.N. Rimal An explication of social norms Communication Theory 15 2 2005 127 147 (Pubitemid 40830120)
38. C. Liao, J.-L. Chen, and D.C. Yen Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service. An integrated model Computers in Human Behavior 23 2007 2804 2822 (Pubitemid 46880140)
39. H. Lim, and A.J. Dubinsky The theory of planned behavior in e-commerce. Making a case for interdependencies between salient beliefs Psychology & Marketing 22 10 2005 833 855 (Pubitemid 41494213)
40. Y. Lu, T. Zhou, and B. Wang Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory Computers in Human Behavior 25 2009 29 39
41. Madden, M. (2009). The audience for online video-sharing sites shoots up. Pew Internet & American Life Project Report. < http://www.pewinternet. org/~/media//Files/Reports/2009/The-Audience-for-Online-Video-Sharing-Sites- Shoots-Up.pdf. > Retrieved 15.01.10.
42. M.L. Markus Toward a critical mass theory of interactive media J. Fulk, C. Steinfield, Organizations and communication technology 1990 Sage Newbury Park, CA 194 218
43. P.R. Monge, S.G. Bachman, J.P. Dillard, and E.M. Eisenberg Communicator competence in the workplace. Model testing and scale development Communication Yearbook 5 1982 505 527
44. D.J. O'Keefe Persuasion: Theory and research 2nd ed. 2002 Sage Thousand Oaks, CA
45. E.O. Onyekwere, R.B. Rubin, and D.A. Infante Interpersonal perception and communication satisfaction as a function of argumentativeness and ego-involvement Communication Quarterly 39 1 1991 35 47
46. A. Pandey, N. Patni, M. Singh, A. Sood, and G. Singh YouTube as a source of information on the H1N1 influenza pandemic American Journal of Preventive Medicine 38 3 2010 e1 e3
47. H.S. Park, K.A. Klein, S. Smith, and D. Martell Separating subjective norms, university descriptive and injunctive norms and US descriptive and injunctive norms for drinking behavior intentions Health Communication 24 2009 746 751
48. H.S. Park, and S.W. Smith Distinctiveness and influence of subjective norms, personal descriptive and injunctive norms, and societal descriptive and injunctive norms on behavioral intent: A case of two behaviors and critical to organ donation Human Communication Research 33 2 2007 194 218
49. P.A. Pavlou, and M. Fygenson Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior MIS Quarterly 30 1 2006 115 143 (Pubitemid 44971427)
50. H.W. Perkins The emergence and evolution of the social norms approach to substance abuse prevention H.W. Perkins, The social norms approach to preventing school and college age substance abuse 2003 Jossey-Bass San Francisco 3 17
51. R.M. Perloff Ego-involvement and the third person effect of televised news coverage Communication Research 16 2 1989 236 262
52. Rainie, L. (2008). Video sharing websites. Pew Internet & American Life Project Report. < http://www.pewinternet.org/pdfs/Pew-Videosharing-memo- Jan08.pdf. >Retrieved 12.07.08.
53. R.N. Rimal Modeling the relationship between descriptive norms and behaviors: A test and extension of the theory of normative social behavior (TNSB) Health Communication 23 2008 103 116
54. R.N. Rimal, and K. Real Understanding the influence of perceived norms on behaviors Communication Theory 13 2003 184 203 (Pubitemid 37084659)
55. K.K. Sereno, and C.D. Mortensen The effects of ego-involved attitudes on conflict negotiations in dyads Speech Monographs 26 1969 8 12
56. C.W. Sherif, M. Kelly, H.L. Rodgers, G. Sarup, and B.I. Tittler Personal involvement, social judgment, and action Journal of Personality and Social Psychology 27 1973 311 328
57. C. Snelson YouTube and beyond: Integrating web-based video into online education K. McFerrin, Proceedings of Society for Information Technology and Teacher Education International Conference 2008 2008 AACE Chesapeake, VA 732 737
58. P. Sparks, and R. Shepherd Self-identity and the theory of planned behavior: Assessing the role of identification with "green consumerism" Social Psychology Quarterly 55 1992 388 399
59. P. Sparks, R. Shepherd, N. Wieringa, and N. Zimmermanns Perceived behavioral control, unrealistic optimism and dietary change: An exploratory study Appetite 24 1995 243 255
60. Stoeckl, R.; Rohrmeier, P.; Hess, T. (2007, June). Motivations to produce user generated content: Differences between webloggers and videobloggers. Paper presented at the 20th Bled eConference eMergence: Merging and Emerging Technologies, Processes, and Institutions. Bled, Slovenia.
61. B.G. Tabachnik, and L.S. Fidell Using multivariate statistics 4th ed. 2001 Allyn & Bacon Boston
62. S. Taylor, and P.A. Todd Understanding information technology usage: A test of competing models Information Systems Research 6 2 1995 144 176 (Pubitemid 126102974)
63. Y. Theodorakis Planned behaviour, attitude strength, role identity, and the prediction of exercise behaviour The Sport Psychologist 8 1994 149 165
64. J.H. Zhu, and Z. He Perceived characteristics, perceived needs, and perceived popularity: Adoption and use of the Internet in China Communication Research 29 4 2002 466 495