Relocating creativity in advertising: From aesthetic specialisation to strategic integration

Creativity, Innovation and the Cultural Economy

Volumn , Issue , 2009, Pages 23-40

  Bilton, Chris ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

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EID: 79960130824     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203880012     Document Type: Chapter

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