Social desirability bias in real, hypothetical, and inferred valuation experiments

American Journal of Agricultural Economics

Volumn 93, Issue 2, 2011, Pages 528-534

  Norwood, F Bailey ^a   Lusk, Jayson L ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONFERENCE PROCEEDING; PSYCHOLOGY; SOCIAL BEHAVIOR;

EID: 79960040518     PISSN: 00029092     EISSN: 14678276     Source Type: Journal    
DOI: 10.1093/ajae/aaq142     Document Type: Conference Paper

References (9)

1. Camerer, C. F. and R. M. Hogarth. 1999. "The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework." Journal of Risk and Uncertainty 19: 7-42.
2. Chang, J.B., J.L. Lusk, and F.B. Norwood. 2009. "How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior?" American Journal of Agricultural Economics 91:518-534.
3. Crowne, D. P. and D. Marlowe. 1960. "A New Scale of Social Desirability Independent of Psychopathalogy." Journal of Consulting Psychology 24:349-350.
4. Fisher, R. J. 1993. "Social Desirability Bias and the Validity of Indirect Questioning." Journal of Consumer Research 20:303-315.
5. Fisher, R. J. and J. E. Katz. 2000. "Social- Desirability Bias and the Validity of Self- Reported Values." Psychology and Marketing 17:105-120.
6. King, M. F. and G. C. Bruner. 2000. "Social Desirability Bias: A Neglected Aspect of Validity Testing." Psychology and Marketing 17:19-703.
7. Lusk, J.L. and F.B. Norwood. 2010. "Direct vs. Indirect Questioning: An Application to the Well-Being of Farm Animals." Social Indicators Research 96:551-565.
8. Lusk, J.L. and F.B. Norwood. 2009a. "An Inferred Valuation Method." Land Economics 85:500-514.
9. Lusk, J.L. and F.B. Norwood. 2009b. "Bridging the Gap between Laboratory Experiments and Naturally Occurring Markets: An Inferred Valuation Method." Journal of Environmental Economics and Management 58:236-250.