Reducing barriers to sun protection - Application of a holistic model for social marketing

Australasian Marketing Journal

Volumn 19, Issue 3, 2011, Pages 212-222

  McLeod, Geraldine ^a   Insch, Andrea ^b   Henry, James ^b  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Barriers to sun protection; Conceptual model social marketing; Implications; Public policy; Sunburn

Indexed keywords

EID: 79959962213     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.05.008     Document Type: Article

References (81)

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