Resistance to influenza vaccination: Psychographics, audience segments, and potential promotions to increase vaccination

Social Marketing Quarterly

Volumn 14, Issue 2, 2008, Pages 67-90

  John, Robert ^a   Cheney, Marshall K ^b  

^a UNIVERSITY OF OKLAHOMA HEALTH SCIENCES CENTER   (United States)

^b OK City County Health Department   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959917297     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802034721     Document Type: Article

References (24)

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