Use of social marketing concepts to evaluate ocean sustainability campaigns

Social Marketing Quarterly

Volumn 16, Issue 1, 2010, Pages 71-96

  Bates, Cynthia H ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959829313     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000903528357     Document Type: Review

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