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Volumn 33, Issue 5, 2011, Pages 791-800

Inside television audience measurement: Deconstructing the ratings machine

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Indexed keywords


EID: 79959731697     PISSN: 01634437     EISSN: 14603675     Source Type: Journal    
DOI: 10.1177/0163443711404739     Document Type: Article
Times cited : (17)

References (23)
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    • (1994) Culture & Society , vol.16 , pp. 375-394
    • Bourdon, J.1
  • 8
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    • The peoplemeter wars: a case study of technological innovation and diffusion in the ratings industry
    • Buzzard K. (2002) The peoplemeter wars: a case study of technological innovation and diffusion in the ratings industry. Media Economics 15(4): 273-291.
    • (2002) Media Economics , vol.15 , Issue.4 , pp. 273-291
    • Buzzard, K.1
  • 9
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    • Ratings
    • In: Newcomb H (ed.), Chicago: Museum of Broadcasting
    • Gross LS (1997) Ratings. In: Newcomb H (ed.) The Encyclopedia of Television. Chicago: Museum of Broadcasting, 1345-1348.
    • (1997) The Encyclopedia of Television , pp. 1345-1348
    • Gross, L.S.1
  • 11
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    • Cambridge, MA: Harvard University Press
    • Latour B. (1987) Science in Action. Cambridge, MA: Harvard University Press.
    • (1987) Science in Action
    • Latour, B.1
  • 14
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    • Gendering the commodity audience: critical media research, feminism, and political economy
    • In: Durham MG and Kellner DM (eds), London: Blackwell
    • Meehan E-R. (2002) Gendering the commodity audience: critical media research, feminism, and political economy. In: Durham MG and Kellner DM (eds) Media and Cultural Studies. London: Blackwell, 311-321.
    • (2002) Media and Cultural Studies , pp. 311-321
    • Meehan, E.-R.1
  • 15
    • 0040939075 scopus 로고
    • Made-to-order and standardized audiences: forms of reality in audience measurement
    • In: Ettema J and Whitney DC (eds), Thousand Oaks, CA: Sage
    • Miller P. (1994) Made-to-order and standardized audiences: forms of reality in audience measurement. In: Ettema J and Whitney DC (eds) Audience Making: How the Media Create the Audience. Thousand Oaks, CA: Sage, 57-74.
    • (1994) Audience Making: How the Media Create the Audience , pp. 57-74
    • Miller, P.1
  • 17
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    • Audience measurement and media policy: audience economics, the diversity principle, and the local people meter
    • Napoli PM (2005) Audience measurement and media policy: audience economics, the diversity principle, and the local people meter. Communication Law and Policy 10(4): 349-382.
    • (2005) Communication Law and Policy , vol.10 , Issue.4 , pp. 349-382
    • Napoli, P.M.1
  • 20
    • 61449091214 scopus 로고    scopus 로고
    • On the audience commodity and its work
    • ([])In: Durham MG and Kellner DM (eds), Malden, MA: Blackwell
    • Smythe D. (2006 [1981]) On the audience commodity and its work. In: Durham MG and Kellner DM (eds) Media and Cultural Studies Key Works. Malden, MA: Blackwell, 230-56.
    • (2006) Media and Cultural Studies Key Works , pp. 230-256
    • Smythe, D.1
  • 21
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    • London: World Advertising Research Center and European Association of Communications Agencies
    • Syfret T. (2001) Television Peoplemeters in Europe. London: World Advertising Research Center and European Association of Communications Agencies.
    • (2001) Television Peoplemeters in Europe
    • Syfret, T.1
  • 22
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    • ([])Available at
    • WFA (2008 [2001]) The WFA/EACA Guide to Organizing Audience Research. Available at: http://www.wfanet.org/pdf/med_documents/WFA_EACA_Organising_Audience_Research_2008.pdf.
    • (2008) The WFA/EACA Guide to Organizing Audience Research


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.