The Peoplemeter Wars: A Case Study of Technological Innovation and Diffusion in the Ratings Industry

Journal of Media Economics

Volumn 15, Issue 4, 2002, Pages

  Buzzard, Karen S F ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041877472     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327736ME1504_4     Document Type: Article

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