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Volumn 70, Issue 2, 2011, Pages 75-83

When the others matter: Context-dependent effects on changes in appreciation of innovativeness

Author keywords

Attractiveness; Consumer psychology; Context; Dynamics; Innovativeness; Repeated evaluation

Indexed keywords


EID: 79959608745     PISSN: 14210185     EISSN: None     Source Type: Journal    
DOI: 10.1024/1421-0185/a000041     Document Type: Article
Times cited : (8)

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