Positive affect, intertemporal choice, and levels of thinking: Increasing consumers' willingness to wait

Journal of Marketing Research

Volumn 48, Issue 3, 2011, Pages 532-543

  Pyone, Jin Seok ^a   Isen, Alice M ^a  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

Action identification; Cognitive flexibility; Construal level; Intertemporal choice; Positive affect; Self control; Time perspective

Indexed keywords

EID: 79959370923     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.3.532     Document Type: Article

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