Structural analysis of affect in the pre-purchase context

DLSU Business and Economics Review

Volumn 19, Issue 2, 2010, Pages 43-52

  Seva, Rosemary R ^a   Duh, Henry Been Lirn ^b   Helander, Martin G ^b  

^a DE LA SALLE UNIVERSITY   (Philippines)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Consumer attitudes; Consumer behavior; Consumer spending

Indexed keywords

EID: 79959297708     PISSN: 01167111     EISSN: None     Source Type: Journal    
DOI: 10.3860/ber.v19i2.1472     Document Type: Article

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