Bridging the intention-behavior gap: Inducing implementation intentions through persuasive appeals

Journal of Consumer Psychology

Volumn 21, Issue 3, 2011, Pages 302-311

  Fennis, Bob M ^a   Adriaanse, Marieke A ^b   Stroebe, Wolfgang ^b   Pol, Bert ^c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

^c UNIVERSITY OF APPLIED SCIENCES UTRECHT   (Netherlands)

Author keywords

Buyer behavior; Implementation intentions; Mental imagery; Persuasive appeals; Vividness

Indexed keywords

EID: 79958849930     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.12.003     Document Type: Article

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