An experimental comparison of two perspectives on the concept of need for orientation in agenda-setting theory

Journalism and Mass Communication Quarterly

Volumn 88, Issue 1, 2011, Pages 142-155

  Chernov, Gennadiy ^a   Valenzuela, Sebastián ^b   McCombs, Maxwell ^b  

^a UNIVERSITY OF REGINA   (Canada)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPARATIVE STUDY; CONCEPTUAL FRAMEWORK; EXPERIMENTAL STUDY; THEORETICAL STUDY;

EID: 79958147463     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769901108800108     Document Type: Review

References (41)

1. Maxwell McCombs and Donald Shaw, "The Agenda-Setting Function of Mass Media," Public Opinion Quarterly 36 (summer 1972): 176-87.
2. Maxwell McCombs, Setting the Agenda: The Mass Media and Public Opinion (Cambridge, UK: Polity Press, 2004).
3. David Weaver, "Political Issues and Voters' Need for Orientation," in The Emergence of American Political Issues: The Agenda-Setting Function of the Press, ed. Donald Shaw and Maxwell McCombs (St. Paul, MN: West Publishing, 1977), 107-20;
4. David Weaver, "Audience Need for Orientation and Media Effects," Communication Research 3 (July 1980): 361-76.
5. Jorg Matthes, "The Need for Orientation towards News Media: Revising and Validating a Classic Concept," International Journal of Public Opinion Research 18 (fall 2006): 422-44;
6. Jorg Matthes, "Need for Orientation as a Predictor of Agenda Setting Effects: Causal Evidence from a Two-Wave Panel Study," International Journal of Public Opinion Research 20 (winter 2008): 440-53.
7. Weaver, "Political Issues and Voters' Need for Orientation."
8. Weaver, "Audience Need for Orientation and Media Effects."
9. Toshio Takeshita, "Agenda-Setting Effects of the Press in a Japanese Local Election," Studies of Broadcasting 29 (1993): 193-216.
10. Maxwell McCombs and Salma Ghanem, "The Convergence of Agenda Setting and Framing," in Framing Public Life: Perspectives on Media and Our Understanding of the Social World, ed. Stephan Reese, Oscar Gandy, and August Grant (Mahwah, NJ: Lawrence Erlbaum Associates, 2001), 67-81.
11. Matthes, "The Need for Orientation towards News Media,"
12. Matthes, "The Need for Orientation towards News Media,"
13. Weaver, "Political Issues and Voters' Need for Orientation."
14. Salma Ghanem, "Filling in The Tapestry: The Second Level of Agenda Setting," in Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory, ed. Maxwell McCombs, Donald Shaw, and David Weaver (Mahwah, NJ: Lawrence Erlbaum Associates, 1997), 3-14;
15. Guy Golan and Wayne Wanta, "Second-Level Agenda Setting in the New Hampshire Primary: A Comparison of Coverage in Three Newspapers and Public Perceptions of Candidates," Journalism & Mass Communication Quarterly 78 (summer 2001): 247-59.
16. Matthes, "The Need for Orientation towards News Media";
17. Matthes, "Need for Orientation as a Predictor."
18. Matthes, "Need for Orientation as a Predictor."
19. Matthes, "The Need for Orientation towards News Media," 429.
20. Keith Stamm, "Measurement Decisions," in Mass Communication Research and Theory, ed. Guido Stempel III, David Weaver, and G. Cleveland Wilhoit, (Boston: Allyn and Bacon, 2003), 129-46,138.
21. Weaver, "Audience Need for Orientation and Media Effects";
22. Weaver, "Political Issues and Voters' Need for Orientation."
23. Matthes, "The Need for Orientation towards News Media";
24. Matthes, "Need for Orientation as a Predictor."
25. Roy Behr and Shanto Iyengar, "Television News, Real-World Cues and Changes in the Public Agenda," Public Opinion Quarterly 49 (spring 1985): 38-57;
26. Shanto Iyengar and Donald Kinder, News That Matters: Television and American Opinion (Chicago: University of Chicago Press, 1987);
27. Shanto Iyengar, Mark Peters, and Donald Kinder, "Experimental Demonstrations of the 'Not-So Minimal' Consequences of Television News Programs," American Political Science Review 76 (December 1982): 848-58.
28. Sean Aday, "The Frame-Setting Effects of News: An Experimental Test of Advocacy versus Objectivist Frames," Journalism & Mass Communication Quarterly 83 (winter 2006): 767-84;
29. Spiro Kiousis, Philemon Bantimaroudis, and Hyun Ban, "Candidate Image Attributes: Experiments on the Substantive Dimension of Second Level Agenda Setting," Communication Research 26 (August 1999): 414-28;
30. Wayne Wanta, "The Effects of Dominant Photographs: An Agenda-Setting Experiment," Journalism Quarterly 65 (spring 1988): 107-11.
31. Iyengar and Kinder, News That Matters.
32. Kenneth Bordens and Irwin Horowitz, Social Psychology (Mahwah, NJ: Lawrence Erlbaum Associates, 2002).
33. McCombs, Setting the Agenda.
34. Matthes, "The Need for Orientation towards News Media."
35. Due to the exploratory nature of this research, the level of significance at p < .10 was reported as "approaching" the standards of significance and allowing for further investigation.
36. Matthes, "The Need for Orientation towards News Media";
37. Matthes, "Need for Orientation as a Predictor."
38. Matthes, "The Need for Orientation towards News Media."
39. Wayne Wanta and Salma Ghanem, "Effects of Agenda Setting," in Mass Media Effects Research: Advances through Meta-analysis, ed. Raymond Preiss, Barbara Gayle, Nancy Burrell, Mike Allen, and Jennings Bryant (Mahwah, NJ: Lawrence Erlbaum Associates, 2006), 37-51, 46.
40. Matthes, "Need for Orientation as a Predictor," 450.
41. Matthes, "The Need for Orientation towards News Media."