Message framing and color combination in the perception of medical information

Psychological Reports

Volumn 108, Issue 2, 2011, Pages 667-672

  Chien, Yu Hung ^a  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

INFLUENZA VACCINE;

ADULT; ARTICLE; COLOR VISION; CONSUMER HEALTH INFORMATION; COOPERATION; FEMALE; HEALTH PROMOTION; HEALTH SERVICE; HUMAN; INFLUENZA VIRUS A H1N1; INTERPERSONAL COMMUNICATION; MALE; MOTIVATION; READING; SEMANTICS;

COLOR PERCEPTION; COMMUNICATION; CONSUMER HEALTH INFORMATION; COOPERATIVE BEHAVIOR; FEMALE; HEALTH PROMOTION; HUMANS; INFLUENZA A VIRUS, H1N1 SUBTYPE; INFLUENZA VACCINES; MALE; MOTIVATION; READING; SEMANTICS; STUDENT HEALTH SERVICES; YOUNG ADULT;

EID: 79956360215     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/13.24.PR0.108.2.667-672     Document Type: Article

References (5)

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3. Fedson, D. S. (1994) Adult immunization summary of the National Vaccine Advisory Committee report. The Journal of the American Medical Association, 272, 1133-1137.
4. Gerend, M. A., & Sias, T. (2009) Message framing and color priming: how subtle cues affect persuasion. Journal of Experimental Social Psychology, 45, 999-1002.
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