Confirmation and weight management: Predicting effective levels of acceptance and challenge in weight management messages

Communication Monographs

Volumn 78, Issue 2, 2011, Pages 185-211

  Dailey, René M ^a   McCracken, Andrea A ^a   Romo, Lynsey Kluever ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Acceptance; Challenge; message effectiveness; Confirmation; weightmanagement

Indexed keywords

EID: 79956225151     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637751.2011.564638     Document Type: Article

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