The role of component commonality in product assortment decisions

Manufacturing and Service Operations Management

Volumn 13, Issue 2, 2011, Pages 261-270

  Bernstein, Fernando ^a   Kök, A Gürhan ^a   Xie, Lei ^a  

^a DUKE UNIVERSITY   (United States)

Author keywords

Consumer choice; Inventory management; OM marketing interface; Product variety; Supply chain management

Indexed keywords

COMPONENT COMMONALITY; CONSUMER CHOICE; DEMAND MODELS; INVENTORY LEVELS; INVENTORY MANAGEMENT; MULTIPLE VARIANTS; NEGATIVE CORRELATION; OM-MARKETING INTERFACE; PRODUCT ASSORTMENT; PRODUCT DEMAND; PRODUCT VARIETY;

INTERFACES (MATERIALS); INVENTORY CONTROL; OPTIMIZATION; PROFITABILITY;

SUPPLY CHAIN MANAGEMENT;

EID: 79956076023     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1100.0317     Document Type: Article

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